Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

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Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific ...

Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd 2003, Berrett-Koehler Publishers, San Francisco, CA

ISBN-13: 9781576752722

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