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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

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In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you ...

Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd 2003, Berrett-Koehler Publishers, San Francisco, CA

ISBN-13: 9781576752722

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