Basics Graphic Design 03: Idea Generation

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"Basics Graphic Design: Idea Generation" explores the different ways in which designers can generate creative ideas in response to a given project brief. Great designs begins with great ideas. Throughout this book, best-selling author team Ambrose and Leonard show how a clear understanding of audience, context and materials can lead to innovative, targeted designs. They also explore the many levels of idea generation, from the macro to the micro, explaining how budding designers can use simple techniques and strategies from ...

Basics Graphic Design 03: Idea Generation 2013, AVA Publishing, New York

ISBN-13: 9782940411818

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