Basic Marketing: a Global-Managerial Approach

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This text presents a comprehensive approach to the principles of marketing and focuses more attention on the importance of competitive advantage in strategic planning. It emphasizes the changing relationships in channels of distribution ranging from co-ordination of logistics efforts among companies, to the increasing conflict between producers and the large retail chains. Topics covered include: how intense competition, both in the US and around the world, is affecting marketing planning and the importance of rapid ...

Basic Marketing: A Global Managerial Approach 1998, Irwin Professional Publishing, New York

ISBN-13: 9780256209822

13th Revised edition

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Basic Marketing: A Global Managerial Approach 1998, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071158336

International 13 Revised edition

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Basic Marketing: A Global Managerial Approach 1996, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071146203

New ed of International 12 Revised ed of

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Basic Marketing: a Global-Managerial Approach 1994, Irwin Professional Publishing, New York

ISBN-13: 9780256128123

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Basic Marketing: A Global-Managerial Approach 1993, Irwin Professional Publishing

ISBN-13: 9780256105094

11th edition

Hardcover

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