"Basic Marketing, 16e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the 'four Ps' to the introductory marketing course. The unifying focus of "Basic Marketing" has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing ...

Basic Marketing 2010, McGraw Hill Higher Education, London

ISBN-13: 9780071221108

18th Revised edition

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Basic Marketing 2010, McGraw Hill Higher Education, London

ISBN-13: 9780071311847

17th Revised edition

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Basic Marketing 2008, McGraw Hill Higher Education, London

ISBN-13: 9780071281041

17th Revised edition

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Basic Marketing 2008, McGraw Hill Higher Education, London

ISBN-13: 9780071277471

16th Revised edition

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Basic Marketing McGraw-Hill Inc.,US, New York

ISBN-13: 9780075610229

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