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Basic Marketing Research (with Qualtrics, 1 Term (6 Months) Printed Access Card)

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Basic Marketing Research (with Qualtrics, 1 Term (6 Months) Printed Access Card) - Brown, Tom J, and Suter, Tracy A, and Churchill, Gilbert A
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BASIC MARKETING RESEARCH is written from a student's perspective by authors who have devoted countless hours working with undergraduate students, like you, on live research projects. For a marketing text to be effective, you must be able to understand it. You can trust the authors to deliver a rigorous, yet understandable, treatment of marketing research in this 9th Edition. You examine the two dominant approaches to gathering marketing information, learn how to merge these approaches and work with data from multiple ...

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Basic Marketing Research (with Qualtrics, 1 Term (6 Months) Printed Access Card) 2017, Cengage Learning

ISBN-13: 9781337100298

9th edition

Unknown binding