Basic Marketing: A Marketing Strategy Planning Approach

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Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This book shows how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.

BASIC MARKETING: A Marketing Strategy Planning Approach 2013, McGraw-Hill Professional

ISBN-13: 9780078028984

19th edition

Hardcover

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