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B2B E-Commerce Handbook: How to Transform Your Business-To-Business Global Marketing Strategy

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B2B E-Commerce Handbook: How to Transform Your Business-To-Business Global Marketing Strategy - Haig, Matt
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* Packed with practical advice, ideas, international cases, examples and screen shots The rapid development of B2B e-marketing shows that the Internet is not just a new place to do business but constitutes a whole new method and model for commerce. Compared to the unpredictability of the B2C sector, B2B has emerged as the most solid and fertile area of e-marketing. This new book explains how almost any online company can successfully incorporate a business-to-business component. The chapters includes information on topics ...

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B2B E-Commerce Handbook: How to Transform Your Business-To-Business Global Marketing Strategy 2001, Kogan Page, London, England

ISBN-13: 9780749435776

Hardcover