Authenticity: Brands, Fakes, Spin and the Lust for Real Life

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"Getting real" is the next big thing in Western living - the determined rejection of the fake, the virtual, the spun and the mass-produced, in the search for authenticity. There's a revolution going on and (however unconsciously) we're all already part of it. Welcome to the New Realism. The charms of the global and virtual future we were all brought up to expect, where meals would be eaten in the form of pills and machines would do all our work, have worn rather thin. It's not that we don't want all the advantages of ...

Authenticity: Brands, Fakes, Spin and the Lust for Real Life 2004, HarperPerennial, London

ISBN-13: 9780007179640

Mass-market paperback

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Authenticity: Brands, Fakes, Spin and the Lust for Real Life 2003, Flamingo, London

ISBN-13: 9780007140169

Paperback

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