Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (Ams) Annual Conference

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​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty . It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of ...

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (Ams) Annual Conference 2016, Springer

ISBN-13: 9783319385747

Softcover Reprint of the Origi edition

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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (Ams) Annual Conference 2015, Springer

ISBN-13: 9783319118444

2015 edition

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