Ask the Man Who Owns One: An Illustrated History of Packard Advertising

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A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess ...

"Ask the Man Who Owns One": An Illustrated History of Packard Advertising 2016, McFarland & Company, Jefferson

ISBN-13: 9781476667911

Trade paperback

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Ask the Man Who Owns One: An Illustrated History of Packard Advertising 2010, McFarland & Company, Jefferson

ISBN-13: 9780786447732

Hardcover

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