Art & Reality: The New Standard, Reference Guide and Business Plan for Actively Developing Your Career as an Artist

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When a work of art has been created, what does the artist do to get the word out and sell the object? Art & Reality is an important how-to book that shows the artist not only what to do but also how to do it -- evaluating the work, planning marketing strategies, developing presentation materials, qualifying target markets, writing letters of introduction, and much more. At a time when cutbacks in the arts are routinely taking place, Art & Reality creates new avenues to assist artists in determining what must be done to ...

Art & Reality: The New Standard, Reference Guide and Business Plan for Actively Developing Your Career as an Artist 2001, Seven Locks Press

ISBN-13: 9781931643016

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Art & Reality: The New Standard Reference Guide and Business Plan for Actively Developing Your Career as an Artist 1997, Seven Locks Press

ISBN-13: 9780929765563

2nd edition

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