Applying Social Cognition to Consumer-Focused Strategy

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This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.

Applying Social Cognition to Consumer-Focused Strategy 2015, Psychology Press

ISBN-13: 9781138875951

Trade paperback

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Applying Social Cognition to Consumer-Focused Strategy 2005, Lawrence Erlbaum Associates, Mahwah, NJ

ISBN-13: 9780805855203

Hardcover

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