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Applied Choice Analysis: A Primer - Hensher, David A, and Rose, John M, and Greene, William H
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In this primer the authors provide an unintimidating introduction to the main techniques of choice analysis.

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Applied Choice Analysis: A Primer 2005, Cambridge University Press, Cambridge

ISBN-13: 9780521605779

Trade paperback

Applied Choice Analysis: A Primer 2005, Cambridge University Press, Cambridge

ISBN-13: 9780521844260

Hardcover