Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

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Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of ...

Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company 2004, No Starch Press, San Francisco, CA

ISBN-13: 9781593270100

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