Antagonism on YouTube: Metaphor in Online Discourse


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This book focuses on the ways in which metaphor contributes to the development of Internet arguments, known as `drama', particularly on YouTube. Although a growing body of research into YouTube interaction has developed descriptions of user experience on the site, empirical studies of the YouTube video page and discourse analysis of user interaction are rare. This research specifically focuses on user interaction around issues of Christian theology and atheism on the site, analysing how `drama' emerges. Since YouTube drama ...

Antagonism on Youtube: Metaphor in Online Discourse 2016, Bloomsbury Publishing PLC, New York

ISBN-13: 9781474275378

Trade paperback

Antagonism on YouTube: Metaphor in Online Discourse 2014, Bloomsbury Academic, London

ISBN-13: 9781472566676