Skip to main content alibris logo

Analysis for Strategic Marketing

by ,

Write The First Customer Review
Analysis for Strategic Marketing - Rao, Vithala, and Steckel, Joel H
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

This text provides modern scientific marketing methods for a strategic marketing course and contains a mixture of strategy and market research coverage. *Adds analysis and research tools to traditional material covered in a marketing text. *Includes four case studies allowing greater flexibility in use of the text.

loading
Analysis for Strategic Marketing 1997, Prentice Hall, Reading, MA

ISBN-13: 9780321001986

Trade paperback