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Analysis for Strategic Marketing

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Analysis for Strategic Marketing - Rao, Vithala, and Steckel, Joel H
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This text provides modern scientific marketing methods for a strategic marketing course and contains a mixture of strategy and market research coverage. *Adds analysis and research tools to traditional material covered in a marketing text. *Includes four case studies allowing greater flexibility in use of the text.

Analysis for Strategic Marketing 1997, Prentice Hall, Reading, MA

ISBN-13: 9780321001986

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