An Introduction to Behavioral Economics

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This book compares and contrasts the neo-classic standard economics model with the behavioural economics model and shows how the latter attempts to explain the anomalies found in empirical research.

An Introduction to Behavioral Economics 2012, Palgrave Macmillan, Basingstoke

ISBN-13: 9780230291461

2nd edition 2012

Paperback

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An Introduction to Behavioral Economics 2007, Palgrave MacMillan, New York, NY

ISBN-13: 9780230532595

Trade paperback

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