Ametora: How Japan Saved American Style

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Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look - known as ametora , or "American traditional" - and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact many of the basic items and traditions of the modern ...

Ametora: How Japan Saved American Style 2016, Audible Studios on Brilliance

ISBN-13: 9781531863838

MP3 format

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Ametora: How Japan Saved American Style 2015, Basic Books, New York

ISBN-13: 9780465059737

Hardcover

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