America's Greatest Brands, Volume VI: An Insight Into Many of America's Strongest and Most Valuable Brands

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America's Greatest Brands covers the history, innovations and achievements of the world's most admired companies. The book also features the expert insights and opinions of the American Brands Council - some of the most respected marketing and communications professionals in America. This series is essential reading for anyone interested in brand and product management, advertising, marketing, and public relations.

America's Greatest Brands, Volume VI: An Insight Into Many of America's Strongest and Most Valuable Brands 2007, America's Greatest Brands

ISBN-13: 9780970686053

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