All in Startup: Launching a New Idea When Everything Is on the Line

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"A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success.The "business plan" curriculum taught in most M.B.A. programs is on the verge of extinction. A new "scientific method" of entrepreneurship built around forming and testing basic assumptions will soon replace the ...

All in Startup: Launching a New Idea When Everything Is on the Line 2014, Wiley

ISBN-13: 9781118857663

Hardcover

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