Aiming High: The Life of Ski and Travel Pioneer Erna Low

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Aiming High: The Life of Ski and Travel Pioneer Erna Low - Frary, Mark
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Erna Low, born in Vienna in 1909, was instrumental in starting what has become a multimillion pound industry: the ski holiday business. In 1932, she placed an advert in the Morning Post saying "Austria, fortnight, GBP15 only, including rail and hotel, arranged by young Viennese Graduette for young people leaving Christmas". For her, it was a way to get back home to see her family over Christmas, but the popularity of the trip soon saw it develop into a lucrative business. Erna, an Austrian javelin champion and handball ...

Aiming High: The Life of Ski and Travel Pioneer Erna Low 2013, Matador, Leicester

ISBN-13: 9781780883540

Hardcover

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