Agricultural Marketing and Consumer Behavior in a Changing World

by

Write The First Customer Review

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen ...

Agricultural Marketing and Consumer Behavior in a Changing World 2012, Springer-Verlag New York Inc., New York, NY

ISBN-13: 9781461378792

Trade paperback

Select
Agricultural Marketing and Consumer Behavior in a Changing World 1997, Springer, Boston, MA

ISBN-13: 9780792398561

1997 edition

Hardcover

Select