Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority

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Ageless Marketing: Strategies for Reaching the Hearts & Minds of the New Customer Majority - Wolfe, David B, and Snyder, Robert E
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The authors document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. As more companies seek sales from multiple age groups, ageless marketing becomes critical to financial performance.

Ageless Marketing: Strategies for Reaching the Hearts & Minds of the New Customer Majority 2003, Dearborn Trade, Chicago, IL

ISBN-13: 9780793177554

Hardcover

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