After Greenwashing: Symbolic Corporate Environmentalism and Society

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Businesses promote their environmental awareness through green buildings, eco-labels, sustainability reports, industry pledges and clean technologies. When are these symbols wasteful corporate spin, and when do they signal authentic environmental improvements? Based on twenty years of research, three rich case studies, a strong theoretical model and a range of practical applications, this book provides the first systematic analysis of the drivers and consequences of symbolic corporate environmentalism. It addresses the ...

After Greenwashing: Symbolic Corporate Environmentalism and Society 2015, Cambridge University Press, Cambridge

ISBN-13: 9781107421738

Trade paperback

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After Greenwashing: Symbolic Corporate Environmentalism and Society 2014, Cambridge University Press, Cambridge

ISBN-13: 9781107034822

Hardcover

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