Advertising to the American Woman: 1900-1999


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Whether they're students of advertising history or just reminiscing, readers will be entertained by Advertising to the American Woman. This is a lavishly illustrated survey of how the mass production of consumer goods, the development of the advertising industry, and the evolution of women's roles in society inextricably progressed through the twentieth century. The author focuses on the marketing perspective of the topic rather than on the consumer's point of view. Inevitably, a number of cultural themes run throughout the ...

Advertising to the American Woman: 1900-1999 2002, Ohio State University Press

ISBN-13: 9780814208908