Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s

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It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. In Advertising on Trial, Inger L. Stole examines how these consumer activists sought to limit the influence of corporate powers by rallying ...

Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s 2006, University of Illinois Press, Urbana-Champaign, IL

ISBN-13: 9780252072994

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Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s 2006, University of Illinois Press, Urbana-Champaign, IL

ISBN-13: 9780252030598

Hardcover

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