Advertising as communication

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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

Advertising as Communication 2015, Routledge, London

ISBN-13: 9781138136670

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Advertising as Communication 1982, Routledge, London, England

ISBN-13: 9780415027816

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Advertising as Communication 1982, Methuen Publishing

ISBN-13: 9780416745306

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Advertising as Communication 1982, Methuen young books, London

ISBN-13: 9780416745207

Paperback

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