The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and ...

Advertising and the World Wide Web 2014, Psychology Press Ltd, Hove

ISBN-13: 9781138003217

Paperback

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Advertising and the World Wide Web 1999, Psychology Press, Mahwah, NJ

ISBN-13: 9780805831481

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