Advertising and Promotion: With Powerweb

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As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the ...

Advertising and Promotion: With Powerweb 2006, McGraw Hill Higher Education, London

ISBN-13: 9780071108522

7th Revised edition


Advertising and Promotion with Powerweb 2001, Irwin/McGraw-Hill

ISBN-13: 9780072508826

5th edition

Unknown binding