Skip to main content

Advertising and Promotion: An Integrated Marketing Communications Perspective

by

Write The First Customer Review
Advertising and Promotion: An Integrated Marketing Communications Perspective - Belch, George, and Belch, Michael
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences ...

loading
Advertising and Promotion: An Integrated Marketing Communications Perspective 2017, McGraw-Hill Education, OH

ISBN-13: 9781259548147

11th edition

Hardcover

Select
Advertising and Promotion: An Integrated Marketing Communications Perspective 2014, McGraw-Hill Professional

ISBN-13: 9780078028977

10th edition

Hardcover

Select
Advertising and Promotion: An Integrated Marketing Communications Perspective 2011, Irwin/McGraw-Hill

ISBN-13: 9780077427962

9th edition

Unknown binding

Select
Advertising and Promotion: An Integrated Marketing Communications Perspective 2011, McGraw-Hill Education, New York, NY

ISBN-13: 9780073404868

9th Revised edition

Hardcover

Select
Advertising and Promotion: An Integrated Marketing Communications Perspective 2008, McGraw-Hill Professional

ISBN-13: 9780071284400

8th edition

Paperback

Select