Advertising and Integrated Brand Promotion

by

O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the ...

Advertising and Integrated Brand Promotion 2018, Cengage Learning

ISBN-13: 9781337110211

8th edition

Trade paperback

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Advertising and Integrated Brand Promotion 2011, South Western Educational Publishing

ISBN-13: 9780538473323

6th edition

Hardcover

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Advertising and Integrated Brand Promotion 2008, South Western Educational Publishing

ISBN-13: 9780324568622

5th edition

Hardcover

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Advertising and Integrated Brand Promotion 2006, Thomson South-Western

ISBN-13: 9780324320152

4th edition

Hardcover

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Advertising and Integrated Brand Promotion 2005, South Western Educational Publishing

ISBN-13: 9780324317183

4th edition

Hardcover

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Advertising and Integrated Brand Promotion 2002, South Western Educational Publishing

ISBN-13: 9780324113808

3rd Revised edition

Hardcover

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