Advertising & IMC: Principles and Practice

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Advertising & IMC: Principles and Practice - Moriarty, Sandra, and Mitchell, Nancy, and Wood, Charles
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For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution ...

Advertising & IMC: Principles and Practice 2018, Pearson

ISBN-13: 9780134480435

11th edition

Hardcover

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Advertising & IMC: Principles and Practice 2014, Pearson

ISBN-13: 9780133506884

10th edition

Paperback

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Advertising & IMC: Principles and Practice 2011, Pearson, Boston, MA

ISBN-13: 9780132163644

9th edition

Hardcover

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