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Advertising Design and Typography


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Advertising Design and Typography - White, Alex W
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The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to ...

Advertising Design and Typography 2015, Allworth, New York

ISBN-13: 9781621534815

Trade paperback

Advertising Design and Typography 2007, Allworth, New York, NY

ISBN-13: 9781581154658