Adventures in Public Relations: Case Studies and Critical Thinking

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Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving ...

Adventures in Public Relations: Case Studies and Critical Thinking 2004, Pearson, Boston, MA

ISBN-13: 9780205405701

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