This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included.

Advances in International Marketing 1996, Jai Press Inc., Bingley

ISBN-13: 9780762301645

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Advances in International Marketing 1990, Jai Press Inc., Bingley

ISBN-13: 9781559381284

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Advances in International Marketing 1989, JAI Press(NY)

ISBN-13: 9780892328918

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Advances in International Marketing 1987, JAI Press(NY)

ISBN-13: 9780892326464

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Advances in International Marketing 1986, JAI Press(NY)

ISBN-13: 9780892322756

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