Advanced Theory and Practice in Sport Marketing

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Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, ...

Advanced Theory and Practice in Sport Marketing 2012, Routledge, London

ISBN-13: 9780415518482

2nd Revised edition

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Advanced Theory and Practice in Sport Marketing 2012, Routledge, London

ISBN-13: 9780415518475

2nd Revised edition

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Advanced Theory and Practice in Sport Marketing 2008, Butterworth-Heinemann

ISBN-13: 9780750684910

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