Advanced Methods for Conducting Online Behavioral Research

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The Internet is revolutionizing the way psychologists conduct behavioral research. Studies conducted online are not only less error prone and labor intensive but also rapidly reach large numbers of diverse participants at a fraction of the cost of traditional methods. In addition to improving the efficiency and accuracy of data collection, online studies provide automatic data storage and deliver immediate personalized feedback to research participantsa major incentive that can exponentially expand participant pools. ...

Advanced Methods for Conducting Online Behavioral Research 2010, American Psychological Association (APA), Washington, DC

ISBN-13: 9781433806957

Hardcover

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