Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

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Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesn t respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and ...

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society 2015, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9781442241251

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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society 2015, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9781442241244

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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society 2011, Rowman & Littlefield Publishers

ISBN-13: 9781442206694

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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society 2011, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9781442206687

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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society 2007, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742554443

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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society 2007, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742554436

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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society 2003, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742527249

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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society 2003, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742527232

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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society 2000, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742500310

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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society 2000, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742500303

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