Bert Patrick's first sponsorship contract with the England football team in the 1970s cost GBP10,000. Today, NIKE??? pay GBP25 million a year to kit out the same team. The 1970s was the golden age of football and saw the birth of a multi-billion pound industry. Television was indisputably what brought about the meteoric rise in the fortunes of a small knitwear manufacturer in Leicestershire. The company's identifiable Admiral logo on football clothing became the dream brand of youngsters everywhere. But success for the ...

Admiral: Kit Man 2014, Matador, Market Harborough

ISBN-13: 9781783063864