Ad Women: How They Impact What We Need, Want, and Buy

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Describes how, at the beginning of the 20th century, the recognition of women as primary consumers resulted in the hiring of more women to promote products aimed at the womens market. Follows three key periods in the history of American advertising, which represent eras of major social change for women (1880-1920, the 1920s, and the 1970s).

Ad Women: How They Impact What We Need, Want, and Buy 2008, Prometheus Books

ISBN-13: 9781591026723

Hardcover

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