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Acquisition of Easyjet Plc. by British Airways Plc.


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Acquisition of EasyJet plc. by British Airways plc. - Meyer, Sebastian
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Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: Corporate Strategy & Operations II, 4 + 7 online entries in the bibliography, language: English, abstract: The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change ...

Acquisition of EasyJet plc. by British Airways plc. 2007, Grin Publishing, Norderstedt

ISBN-13: 9783638728690

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