Achieving Brand Loyalty in China Through After-Sales Services 2016: With a Particular Focus on the Influences of Cultural Determinants


This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation ...

Currently there are no copies available. However, our inventory changes frequently. Please check back soon or try Book Fetch.