Aaker on Branding: 20 Principles That Drive Success

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Did you know Brands Are Assets? Do you know how to create a Brand Vision? Is it possible to bring a Brand to Life? This is the definitive book that answers these questions and more...Aaker on Branding presents in a compact form, the twenty essential principles of branding that will lead to the creation of strong brands. These principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.

Aaker on Branding: 20 Principles That Drive Success 2014, Morgan James Publishing

ISBN-13: 9781614488323

Trade paperback

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Aaker on Branding: 20 Principles That Drive Success 2014, Morgan James Publishing

ISBN-13: 9781614488705

Hardcover

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