AMA Hb for Customer Satisfaction

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Unlock the secrets to planning and implementing a comprehensive customer satisfaction program with this easy-to-apply introduction to the principles of customer satisfaction research. Step-by-step guidelines and dozens of examples from Burger King, Baxter Healthcare Corporation, and more.

AMA Hb for Customer Satisfaction 1995, McGraw-Hill/Contemporary, Chicago, IL

ISBN-13: 9780844234540

Hardcover

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