AMA Hb for Customer Satisfaction


Write The First Customer Review

Unlock the secrets to planning and implementing a comprehensive customer satisfaction program with this easy-to-apply introduction to the principles of customer satisfaction research. Step-by-step guidelines and dozens of examples from Burger King, Baxter Healthcare Corporation, and more.

AMA Hb for Customer Satisfaction 1995, McGraw-Hill/Contemporary, Chicago, IL

ISBN-13: 9780844234540