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AHA! - Parker, Barbara, Dr.
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AHA! argues in a jovial way that those inventions which have become monster market successes are also inventions which most easily click into our stone-age behavioural grid. Each consumer hottie (fast food, tv, the box store, etc.) triumphs globally because it happens to push memory buttons from our gatherer-hunter past.

AHA! 2001, Trafford Publishing

ISBN-13: 9781552126691

Trade paperback