ACT Like It's Your Business: Branding and Marketing Strategies for Actors

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In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process--from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. The book also ...

Act Like It's Your Business: Branding and Marketing Strategies for Actors 2013, Scarecrow Press, Lanham

ISBN-13: 9780810891586

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Act Like It's Your Business: Branding and Marketing Strategies for Actors 2013, Scarecrow Press

ISBN-13: 9780810891593

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