This full-colour textbook provides complete coverage of the AQA Applied Business A2 award.IntroductionUnit 8: Business PlanningUnit 9: Marketing StrategyUnit 10: Promotional ActivitiesUnit 11: The Marketing EnvironmentUnit 12: Managing PeopleUnit 13: Managing InformationUnit 14: Managing ChangeUnit 15: Financial Accounting for ManagersUnit 16: Managing ResourcesIndex

A2 for AQA Student's Book 2006, Collins Educational, London

ISBN-13: 9780007201426

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