A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside ...

A Technique for Producing Ideas 2016, Stellar Editions

ISBN-13: 9781987817461

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A Technique for Producing Ideas 2012, Createspace, North Charleston SC

ISBN-13: 9781477428696

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A Technique for Producing Ideas 2003, McGraw-Hill Education, New York, NY

ISBN-13: 9780071410946

Revised edition

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A Technique for Producing Ideas 1987, NTC/Contemporary Publishing Company

ISBN-13: 9780844230009

89th edition

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