A Token of My Affection: Greeting Cards and American Business Culture

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For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Sumptuously illustrated, "A Token of My Affection" follows the evolution of the modern greeting card industry from a traditional printing and stationery business in the mid-nineteenth century to the multibillion-dollar industry it is today. Blending archival research in business history with a study of surviving artifacts and a literary analysis of ...

A Token of My Affection: Greeting Cards and American Business Culture 2006, Columbia University Press, New York

ISBN-13: 9780231118798

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A Token of My Affection: Greeting Cards and American Business Culture 2004, Columbia University Press, New York

ISBN-13: 9780231118781

Hardcover

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