A Short-Cut to Marketing the Library

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Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing ...

A Short-Cut to Marketing the Library 2008, Chandos Publishing

ISBN-13: 9781843344254

Trade paperback

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A Short-Cut to Marketing the Library 2008, Chandos Publishing

ISBN-13: 9781843344261

Hardcover

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